Vlerick programme: Strategising for Innovation

Organised by Vlerick Leuven Gent Management School.

To thrive in present and future competitive markets innovation leaders need to learn to leverage their firm’s ecosystems to ensure corporate growth and renewal. Since the sources of innovation and their delivery are shifting more and more beyond the company boundaries, both executives from established technology-intensive companies and techno-entrepreneurs will now have to learn how to collaborate and develop their joint ecosystem even more in order to increase opportunity and results. Blending corporate with entrepreneurial innovation models, they now need to create future technology options and accelerate emerging businesses in collaborative partnerships amongst both the small and the large(r) ecosystem players.

Added value for you and your business:

  • You will leave the program equipped with the knowledge to adapt your technology and innovation strategies to fit this new ecosystem-oriented mind-set.
  • You will draw lessons from the emergence and formation of technology in ecosystems as varied as mobile telecommunications, high-tech systems, materials and life sciences.
  • You will have the opportunity to study how to unleash user- and technology-community creativity, as well as how to make collaboration in strategic partnerships between small and large science- and technology-based companies an outstanding success and competitive advantage.

Who should participate?

This 3 + 3 days modular programme is a must for senior executives within established technology-based companies and techno-entrepreneurs. Strategising for Innovation is designed to help those executives in charge of innovation address this challenge. For instance, executives who may be based in Cambridge-centred Silicon Fen or the transnational Eindhoven (NL) – Leuven (B) – Aachen (GE) universities triangle (ELAt) may find this programme of crucial help, since these areas are important technology ecosystems in Europe.

Examples of such profiles may include:

  • CEO and Executive Directors of techno-entrepreneurial companies
  • CTO, CIO, COO, CMO of larger corporate firms
  • VP and Directors of R&D, NPD, Innovation & Corporate Venturing
  • Investment Managers and Venture Capitalists
  • Strategic Development and New Business Development Directors

Unique approach

This programme has arisen from market demand, as well as from a collaboration between two top European business schools: the University of Cambridge Judge Business School and the Vlerick Leuven Gent Management School. Thanks to this partnership, the programme offers a truly unique and international approach. Each business school brings in the best of their respective transnational innovation and high-technology ecosystems: world-class faculty, high-profile guest speakers from local industries, visits to local companies, targeting international top senior executives.

You may find the full programme here


Place & date: 6 days
Leuven campus, 18, 19 & 20 April 2012  - University of Cambridge, Judge Business School (Cambridge, UK), - 13, 14 & 15 June 2012
: English


Iris De Roo
Tel. + 32 9 210 92 34

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