Workshop - Business Model Innovation

On Thursday 11 March 2010, Namahn hosts a workshop on business model innovation. We have invited Patrick van der Pijl of Business Model Inc (Amsterdam) to introduce the Business Model Canvas and the associated techniques so participants can understand business modelling and work on new or existing models.

During this workshop, participants will gain complete insight in the theory of business modelling, while discussing a multitude of examples. We will give you concrete steps and help you experience business model innovation. We are going to innovate ourselves!

We will discuss and apply the Business Model Canvas of Alex Osterwalder (bm canvas: a shared language for describing, visualizing, assessing and changing business models) and the contents of the book Business Model Generation ('a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow enterprises'). Participants receive a free copy of this book.

The business model canvas allows you to paint pictures of new or existing business models using the 9 building blocks. If you understand these building blocks you will be able to continually improve your business model and gain a competitive advantage.

The workshop is conceptual, but also practical and highly interactive.
This is the agenda:

* Introduction and set up of the day
* Setting the scene (why is business modeling so important today?
* The Business Model Canvas (canvas theory + quiz with examples)
* The Business Model Process (strategy of positioning, innovation & implementation)
* Case study: vision, environment, business model s&w
* Do's and don'ts for BM (so far)
* Design thinking for business modeling (techniques + application)
* Start BM Innovation! (case study or client case)
* Visualize your business model! (fun exercise)

The workshop is led by Patrick van der Pijl. He is founder and CEO of Business Models Inc., a business model agency that applies the canvas of Alex Osterwalder. Patrick helps organizations with assessment, design and implementation of their (new) business model. Patrick is producer of the book 'Business Model Generation.' Patrick works for companies such as ING, British American Tobacco, Jaarbeurs Utrecht, KPN, TeleAtlas and many small and medium-sized enterprises.

The workshop takes place on Thursday 11 March 2010. We start at 9 AM and end at 5 PM.

The workshop takes place in the Namahn design studio in Brussels. Directions can be found in the How to reach us section of this site.

The workshop is conducted in English.

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