Leuven.Inc Workshop 'Write powerful convincing texts' - PM

In this workshop, you’ll learn how to write powerful texts. Scientific, technical and business texts that get your message across. Texts that appeal … and that are fun to write.

We’ll show you the tricks that work. The tricks also that professional writers use. With practical tips that you can start using immediately.

What are the workshop’s themes? We’ll work on these three challenges:

  1. Make your text as readable as possible. We’ll show you how to edit a text (your own text or someone else’s). We’ll go over the steps, for example, to improve overly long and complex sentences.
  2. Make your point before your reader takes a break. We’ll talk about how you can structure a text so that you get your message across in as little time as possible. This is essential because today’s readers have only little time and patience to read your text.
  3. Get your readers interested. We’ll show you how to choose the tone and words for your document. We’ll also talk about tuning the difficulty of your document. And if you really want to hit a home run, your text should offer some convincing answers to the concerns of your readers.

Is this a workshop for me?
The workshop is for you if you regularly write English science and business documents for an international public. It will be especially valuable if you want to:

  • have more effect with your writing (e.g. more influence, projects, sales)
  • spend less time writing
  • write more fluently, especially about complex, technical matters

What’s included?

  • Invaluable tips and tricks that make writing more effective.
  • Insight in how your readers will read (and how you can use that to your advantage).
  • A copy of the presentation, exercises, and additional material.
  • After the workshop, every week for 10 weeks, you’ll get an extra writing tip in the mail. These are reminders of the lessons learned, with extra examples and tricks.

Trainer Jan Provoost
Jan Provoost is Science writer at imec and Writing coach at Smartertext.

Practical aspects

Date: Wednesday March 7th, 2012 - afternoon session
Location: Park-Inn by Radisson Hotel, Martelarenlaan 36, 3010 Leuven


As of 14h00: Welcome and registration
14h30: Start of the workshop
18h00: End of the workshop

Participation fee

160 euro (excl. VAT): members of Leuven.Inc
195 euro (excl. VAT): all others


Participation in our activities at -50% discount via KMO-portefeuille
Pijler OPLEIDING: Leuven.Inc Approval number DV.O106761
More info:


Registrations before Wednesday February 29th, 2012, preferably via the online registration form (use the 'Register' button) or by email to admin@leuveninc.com (including all contact and invoice details).

After registration you will receive a confirmation and route description. The registration fee is payable after receipt of invoice. Cancellation after subscription is not possible. However, replacement by a colleague is allowed.*

* As an (Associate) Company Member you can be replaced by a colleague. As an individual Member you can only be replaced by another Individual Member. When this is not possible, Leuven.Inc will charge an extra fee for the replacement by a non-member.

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