Connect event: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
In joining forces Leuven.Inc and the London Business School are pleased to invite our contacts in the technology related industry, the academic environment, the Alumni of London Business School as well as students to listen and exchange experiences with guestspeaker Dr. John Mullins on Monday May 29 (4.45 to 7.30 p.m in Leuven).
This Connect event is also supported by Vlerick Leuven Gent Management School.
John W. Mullins is Associate Professor of Management Practice and Chair of the Entrepreneurship Group at the London Business School, see also the website
He earned his MBA at the Stanford Graduate School of Business and his Ph.D. in marketing from the University of Minnesota.
John's trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (London: Prentice-Hall/FT, 2003), is the definitive work on the assessment and shaping of market opportunities. This book helps entrepreneurs and business professionals avoid impending disaster. It shows them what to do before they write a great business plan, to enhance their chance of winning both customers and capital and actually achieving their entrepreneurial dreams. And it reveals the seven key issues that astute investors examine before they invest.
An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms (Gap, Jewel Foods, Osco Drug) including two ventures he founded and one he took public (Pasta Via International).
In his presentation John will share his view with the audience on the seven domains of opportunity attractiveness, based on his long time experience.
- 4.30 p.m Registration participants
- 5.00 p.m Welcome participants by Prof.Hans Crijns, Head of the Centre of Entrepreneurship, Vlerick Leuven Gent Management School.
- 5.15 p.m Lecture John Mullins: The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
- 6.10 p.m Questions and answers
- 6.30 p.m Informal networking drink
- 7.30 p.m End of the event
Date: Monday May 29, 2006 (4.30 to 7.30 p.m);
Please note, we need to start at 5.00 sharp as John has another engagement following this event.
Location: IMEC Auditorium, Kapeldreef 75, 3001 Leuven