High-Tech Growth Management : Module IV : Market development in an international environment

Dr. Stefan Stremersch, Assistant Professor of Marketing and Research Fellow, Erasmus University Rotterdam.
Ir. Alain De Taeye, President and CEO Tele Atlas.

This module discusses how sales figures of new products grow in the marketplace. It reviews growth patterns, especially during the early development of a new product (e.g. the existence of a sharp takeoff and/or a saddle) and how innovations spread across boundaries. It discusses the implications of these growth patterns for new product growth management. This module also deals with the development outside the venture's home market. Strategies for international market development include setting up subsidiaries, licensing, acquisitions, as well as knowing the decisive criteria in choosing one strategy over another, the most common pitfalls, and the implications of choosing one market development strategy over the other.

General Theme & Programme
The integrated programme on 'High-Tech Growth Management' confronts topics and issues related to the management of growth within high-tech start-ups that have been successfully launched and are now working hard to develop a sustainable position in the market. This programme provides guiding frameworks and insights that are relevant to handling problems frequently encountered during such a trajectory. Themes include the development of a sustainable business model, internationalisation, research & development, marketing and sales, and organisation & human resource management issues.

Structure and dates
The complete programme consists of 8 modules.
Each module is scheduled from 4 - 7 pm.

Module I: Growing pains of a high-tech venture
Tuesday November 26th, 2002
Module II: Strategy development for high-tech ventures
Tuesday December 10th, 2002
Module III: Financing growth & creating shareholder value
Tuesday January 14th, 2003
Module IV: Market development in an international environment
Tuesday January 28th, 2003
Module V: R&D in an international environment
Tuesday February 11th, 2003
Module VI: Operations Management
Tuesday February 25th, 2003
Module VII: Keeping an eye on performance
Tuesday March 11th, 2003
Module VIII: Kennis, kenniswerkers en kennismanagement
Dinsdag 25 maart, 2003

LMS International, Interleuvenlaan 68, 3001 Leuven

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